Survey Analysis
Although we knew what direction we wanted to go in towards the horror genre and the idea of the storyline we thought it was essential to get audience feedback from our ideas.This survey is important as it gave us a feel of who the target audience are what the audience would want, this was extremely helpful in order to create a high quality trailer. We created this on Survey Monkey and gained results from 20 people of different backgrounds, ages and genders. The questions were chosen to help us determine what we should and should not include in our trailer and what we need to do to meet the requirements of our target audience.
This question helped us understand what age group are answering the majority of the following questions. The most popular age group was 16-20, therefore the questions below are favoured towards this age group. This would be our ideal age group as we are looking to do a slasher horror for 18+ therefore it would be helpful to know if they are interested in this genre.
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We asked this question to see if the Horror genre was popular with our audience, the results showed Horror, Thriller and Action are the most popular. This was interesting as we thought it would be more entertaining to our audience to create a Hybrid of all three of these genres as they are the most popular, therefore this would be most appealing to our audience.
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From the results of this question we learnt what we needed to focus on in our trailer, our audience feedback shows music, text and parts of the film are popular to include. This is useful as we wanted to include titles throughout our trailer to give an idea of the storyline. We also need to work hard on producing or finding copy right free music to fit perfectly as our soundtrack as this seems to be most popular. It also shows voice overs are not as common, we were unsure whether to include a voice over therefore this settled our dilemma as it is not popular.
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From our feedback of this question it shows Elysium is extremely popular within the age group of 16-20, this is useful feedback as our storyline is inspired from this film as we liked the idea of showing the rich vs the poor. This gives us the confidence that our target audience will enjoy our storyline. This also shows The Conjuring is popular, this is useful as this film is under the horror genre which we are aiming to do, therefore this shows people in this age group will go to watch our film.
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As our trailer is going to be within the Horror genre we need to include lots of suspense. We asked this question to see how we should show this suspense and what the audience believe adds the most suspense. The most popular feedback was soundtrack and pace. Therefore we need to find a soundtrack that compliments the pace of the trailer, as it is a horror we thought the most convenience pace would be a slow build up and then dramatic fast scenes.
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ConclusionIn conclusion, our survey showed our target audience is mostly 16-20 . This is convenient for our genre and believe 18+ is the ideal target audience as this allows us to include gore, killing and more mature themes in our trailer. As our storyline involves a political disruptions we thought this would appeal to a older audience as they would find it more interesting. We also find the horror genre is particularly popular with this age group, therefore our target audience will find our trailer appealing and would want to watch it. This also gave us insightful feedback on what we should include in order to produce a high quality trailer. The soundtrack and music seem to be the key to a successful trailer, therefore we need to work on finding the perfect soundtrack to build suspense in our opening. As we have a lot of drama taking place, a slow soundtrack which builds up and gets faster would be effective. It also showed us what we should not include, the feedback shows voiceovers are not popular therefore we will not consider using much voice over in our trailer although we do want to include some dialogue as we believe small dialogue can be effective to create a dramatic feel to the situation in the trailer. We asked what new releases are popular to our audience as we wanted to see if our film would be a success. Elysium was the most common, this gave us the confidence people would like our storyline as we were hugely inspired by this film.
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